THE LIVENIRVANA COMPANION TO OFFICIAL RELEASES:
In Bloom (Geffen)

Filmed: 10/15/92

Location: Sunset Stage, Los Angeles, CA

Released: 11/92

Director: Kevin Kerslake

Additional Information (largely from CAYA, pp.291-94): Kurt's original idea for the video was a "surrealistic fable about a little girl who is born into a Ku Klux Flan family and one day realises how evil her parents are". As with the proposed 'Lithium' video this was deemed too ambitious and so they decided to parody an appearance on an early sixties TV variety programme. Kurt asked that it be filmed using cameras from the time and so Kerslake used some old Kinescopes.

There was no script and filming only required the song to be run through five times. Although it looks like there was a large crowd present, there wasn't. Krist cut his hair for the video and the glasses Kurt wore made him dizzy. Kurt had brought the dresses along and it was his idea to use them.

Kurt explained the idea behind the kids in the audience as follows: "The audience as freaks idea was kind of an attack on what those kids turned into. I'm sure the majority of them turned into yuppies. It was kind of a dis on their generation, the whole Rolling Stone generation. There was nothing wrong with those kids at the time - they were totally inncoent and into rock and roll. Now they're in control of the media and the corporations and they're cranking out the very ame shit that they used to despise. There are still Fabians and the Monkees, but at least the Monkees had good songs, instead of New Kids on the Block". The video was attacking the idea of manufactured pop icons like Fabian and the Monkees and was also an ironic comment on the fact that Nirvana had reached a similar status. The absurdity of the idea of squeaky-clean pop idols and the high morals they are expected to live up to was brought across by the presenter (Doug Llewelyn) introducing them as "These three fine young and decent fellows" and their wearing suits, with slicked-back hair and their wooden stage movements. By destroying everything at the end they wanted to get across the idea of smashing this image, reinforced with the announcer at the end saying "Let's hear it for these three nice, decent, clean-cut young men!". Kurt's intention was to show the humourous side behind the band.

There are three cuts of the video. One features the band in dresses for half the time and suits for the other (this is the version regularly broadcast on TV). The second, which was broadcast on MTV's '120 Minutes', features the band in dresses throughout and a third (unbroadcast) version in which the band wear suits throughout. Initially the band planned to release just the all-suit (pop-icon) version. Then they planned to release the version where the band changed half-way through as a surprise. But as MTV's '120 Minutes' insisted on debuting it Kurt doubted they would be the humour of the all-suit version, so they went for an all-dresses version which meant the gag was lost.

This video wins the 1993 MTV Music Video Award for Best Alternative Video.


LiveNIRVANA.com | all documents, unless otherwise noted, © 2001 LiveNIRVANA.com | Contact webmaster